Marc Jacobs Daisy pefume has a brand new bottle in the shape of you've guessed it a giant 'Daisy'. Coty worked with Tukshop on how to bring the launch of this premium brand to life on the streets of London.
The result was a fleet of Daisy branded tuk tuks with one of the vehicles towing a specially prepared trailer containing a garden of fresh daises and of course some of the soon to be launched fragrance.
Tukshop operators took the road show all over London to meet with the magazine houses such as Hearst, Bauer, IPC, Conde Nast & Hello where staff were presented with a suitable gift to cheer up a chilly Jan day!
The fleet of three brightly wrapped tuk tuks attracted the usual amount of attention but with the additon of the trailer this takes experiential marketing to the next level.
If you are looking for unique PR stunt talk to us today to see what we can do for your product or service.
"Thanks again to the girls from Coty who were great fun to work with throughout the activity"....said mrsteve
If you have any queries or fancy a test ride then get in touch with the tukshop.